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The success of Mercury Marine has not occurred by chance. Since the company was founded in 1939, Mercury has consistently emphasized quality, innovation and reliability. That pledge remains as strong today as ever. Mercury Marine, a division of Brunswick Corporation of Lake Forest, Ill, began as the Kiekhaefer Corporation of Cedarburg, Wis., when Carl Kiekhaefer and a small but dedicated staff of employees sought to design and produce the best possible boat engine.

As each goal was accomplished, it was replaced by more.That tradition has resulted in a literal embodiment of the Great American Dream. From a modest and inauspicious start, Mercury has grown into an industry leader recognized worldwide for its ability to foresee and fulfill the needs of its consumers. Its product brands include Mercury and Mariner outboards, Mercury MerCruiser sterndrives and inboards, Mercury Racing products, Mercury Precision Parts and Accessories, Mercury and Typhoon propellers and Mercury Jet Drives.

Mercury is the world's leading manufacturer of marine propulsion systems. Since the very beginning, Mercury has set the standards for the industry. When pending outboard emission standards challenged the industry, mercury took the lead in redesigning its product to reduce emissions and to not only meet, but also exceed the new standards.

Mercury MerCruiser
Gas Sterndrives: 3.0L (135 hp) to 496 MAG High Output (425 hp)
Gas Inboards: 5.7L (250 hp) to 8.2S High Output (420 hp)
Gas Tow Sports Inboards: 5.7L (270 hp) to MX 6.2 Black Scorpion (340 hp)

About Mercury MerCruiser
Mercury MerCruiser is the world's largest manufacturer of gasoline-powered sterndrives and inboards, and continues to grow its line of diesel-powered sterndrives and inboards. After more than 40 years, MerCruiser produces a broad range of products that are among the most respected in the marine power industry. Mercury MerCruiser engines and drives are produced in a 500,000-square-foot facility in Stillwater, Okla.

About Mercury Precision Parts
The best marine engines deserve the very best care possible. Mercury Precision Parts and Accessories are designed, built, tested and refined to the same high standards of performance and corrosion-resistance as Mercury's engines. Quality engine care with Mercury Precision Parts keeps engines running longer and stronger.

Mercury Propellers
Mercury has long made the best-performing propellers in the water. From racing, tournament bass fishing and waterskiing to cruising offshore, Mercury Propellers set the industry standard. The appropriate propeller makes all the difference, from how the boat handles at high speeds or planes at slower speeds, to fuel economy and bow-lifting performance for maximum speed. Mercury makes a propeller to fit any type of boat and use. Another industry first for Mercury Propellers was its Prop Selector, which assists customers in choosing a propeller for their style of boating. You can find the Prop Selector on our website, www.mercurymarine.com.

Leaders in Innovation
Mercury was proud to accept the prestigious Innovation Award from Marine Excellence at Boating Week 2000 for its cutting-edge SmartCraft integration system. The award recognizes innovation and excellence in boating products and processes. That was the first time a marine engine company won the industry's marine electronics innovation award. SmartCraft is the brainchild of the Information Age: Using the latest in computer and marine technology, SmartCraft links power, controls, and internal and external sensors to provide precise data on myriad boat functions. Fuel flow, consumption and travel range, air, water and engine temperatures, even maintenance updates and service advice, are among the 64 internal functions SmartCraft monitors and displays in one location at the helm. SmartCraft makes the entire boating experience more fun and hassle-free.
Since then, SmartCraft has expanded to include the revolutionary Digital throttle and Shift system, which elevates shifting into a new age. It's the first truly integrated system from a major marine manufacturer, delivering unprecedented smooth shifting, precise throttle control and superior, reliable performance.

Mission Statement
To enhance the consumer's positive boating experience by providing the finest marine propulsion systems and services, integrated electronics and parts and accessories.